The Difference Between SEO and Digital Marketing

DIgital Marketing and SEO

DIgital Marketing and SEO

We are asked all the time:  What is the difference between SEO and Digital Marketing?  Truthfully, that is not an easy answer to give.  The definitions of SEO and Digital Marketing change on a regular basis, which makes defining the difference not an easy task.

What Is SEO?

SEO stands for Search Engine Optimization.  Historically SEO meant to have your website rank well in Google and other search engines for keywords that are important for your business.  For instance, if you own a car dealership that sell brand new Fords, you would want your website to be found for search terms such as “buy a new ford” or “ford cars for sale”.   If your website were to rank well for those search terms, upon end users putting those terms in Google or other search engines, your site would come up, thus you would get that traffic.  Historically that was all an SEO Company did.

How is SEO Done?

SEO is completed in a variety of ways.  There are many ways SEO techniques used to drive traffic.  To cover a few, a good SEO company will look over your websites structure to insure that it is Search Engine friendly.  Another common technique is to create back-links to your website using specific anchor tags.  Onsite SEO is where the specific webpage or blog post is optimized for Search Engine Optimization.  For instance, they may use specific keywords, use best practices for headers and create topic specific meta titles and meta descriptions.  Needless to say, SEO can become very complicated and this is only covering some of the most basic techniques.

Evolution of SEO

As previously stated, SEO was initially simply driving the traffic to your website.  Over time, SEO’s have expanded their skill-set to include:

Conversion Optimization

Tweaking the website to entice the end user to convert.  This may be to give their personal information, buy something or whatever the goal of the site is.

Content Marketing

Creating new and fresh content that attracts new users to the site.  This may be a new webpage, blog, whitepaper or product review.

Social Media Marketing

Using Social Media Platforms to generate traffic.  This may be done in the form of paid advertising or posting of unique content.

Search Engine Marketing (SEM)

Using Google Ad Words or another Pay Per Click campaign to drive paid traffic to the website.

What Is Digital Marketing?

Digital Marketing is the holistic marketing process of being online.  Here is Wiki’s definition of Digital Marketing.  Digital Marketing encompasses everything mentioned above but could ad additional marketing techniques such as:

Search Engine Optimization

see above

Search Engine Marketing

see above

Content Marketing

see above

Influencer Marketing

Having a major influencer refer to your website or blog on their website, blog or social media

Content Automation

Just what it sounds like.  Having content automatically generated

Campaign Marketing

Using a variety of marketing channels for one specific purpose such as selling a specific product

e-commerce Marketing

The marketing of an e-commerce site.

Social Media Marketing

See above

e-mail Direct Marketing

Using mass e-mails to drive traffic and sales

Display Advertising

Running advertising campaigns on peripheral websites that would contain your customer base


Content creation of a downloadable book that sells your product or service

and any marketing that my utilize other forms of digital media

So Whats the Difference Already?

Well, if you were to go by the historical definition of what SEO is, you could say that SEO is one part of Digital Marketing.  The truth is, if you speak to many SEO Companies today, you will quickly find that they perform most of the tasks laid out under Digital Marketing.  Since SEO is an ever-changing and pretty technical industry, any SEO firm that has been around for a while has had to adapt and change.  They may have started specifically in SEO buy as the world changed so did they.  Although most SEO businesses may market themselves as an SEO company, they will be able to provide a variety of Digital Marketing Services.  The real question is where is there strong suite?  Just because someone claims to be able to run social media campaigns doesn’t mean they have a lot of experience in that field.

In Conclusion

With technology advancing at lightning rates, for any SEO company to survive requires them to be proficient in converting users on the website and a variety of ways to get people to the website.  Simply having someone rank well for certain keywords doesn’t put money in their clients pockets—-having people buy their goods or services does.  In many instances, their target customer may be more apt to be on social media or more willing to click on an e-mail campaign.  In today’s word, and SEO Company should provide the same services as a Digital Marketing Company.  What you will find is that they may still market themselves as a Search Engine Optimization company specifically because those keywords attract more customers!

Slow or No Internet?

Many of us have had this happen before, our favorite sites horribly slow, or internet isn’t running at all. There’s actually a small chance it’s your neighbors causing the issues. How so? Well they could have guessed your password to your network, and now they’re browsing multiple sites and downloading multiple things. Well it’s time to fix that!

To start out, you will need to find the web-page for your router. Linksys by default is, for all others you can visit your router manufactures website. A login and password will be required to log into the page, which can be found at their website. After you’ve logged in your greeted with a series of tabs with settings.

I would recommend changing your SSID if its set as default. Having a default SSID can actually speed up the time it takes to break your encryption, because of precomputed tables that are widely available all over the internet.

Get rid of WEP encryption for your wireless network, it’s a broken algorithm and can be bypassed in less than 30 minutes. Instead use WPA or WPA 2 encryption it offers superior protection against would be Wifi thieves. Make sure to use a strong password, often people use the minimum required 8 characters. I urge you to include capitalization, numbers, and special characters ex. &&SecretPassword1&& by using a complicated password like this, you have dramatically increased the time to brute force your password.

Often times people would recommend turning on MAC address filtering, but I have often found this to be pointless advice, it’s relatively easy to fake a MAC address.

A recently broken feature of routers has been the WPS(Wi-Fi Protected Setup ) feature. This setting should be turned off on your router. It was used for quickly connecting devices to your network using a 8 digit pin. It was discovered to be very easy to break into a router from this feature, and an attacker would be able to access your full network.

Thats all for today! Secure your network!

RIP Internet 2012?

Official negotiations for the Internet destroying ACTA treaty started taking place in June of 2008. So far it has the signatures of The United States, the European Union and 22 Member States, Australia, Canada, Japan, Morocco, New Zealand, Singapore, and South Korea. Opponents of the treaty have argued that it will restrict fundamental civil and digital rights, including freedom of expression and communication privacy. The treaty will have three primary components; international cooperation, enforcement practices and legal framework for enforcement of intellectual property rights. The bill will require Internet Service Providers to no longer host free software that can access copyrighted media, in addition DRM protected media would not be legally playable on free or open source software. It removes the legal safeguards that protect ISP’s liability for the actions of their subscribers, giving them no other option but to comply with the bill.

The free software foundation argues that the treaty would create a culture of surveillance and suspicion. There would no longer be freedom to create free software, which sparks creative, innovative and exciting possibilities. The limited access to the treaty to the public has raised concerns, and several organizations have tried to use the Freedom of Information Act to obtain information regarding the bill. They are responded with the title of the treaty, with all content blacked out after that. The first public draft was finally released in 2010:

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