Becoming a Real Estate Agent

Becoming a Real Estate Agent

Real Estate Schooling Guide

How to become a thriving Real Estate agent

True estate instruction is necessary for the people today who want to turn out to be a prosperous true estate broker. It will help them to find out all about actual estate enterprise. True estate organization involves some time, some simple information of the organization and ability to accomplish all transactions. Genuine estate enterprise will be a single of the fantastic carriers for a tricky doing work man or woman. True estate schooling implies them all the methods to achieve their plans.

License is the basic need to turn into a authentic estate agent. Even it is an essential factor to perform serious estate business enterprise. Serious estate World-wide-web is the finest choice to be a part of actual estate business enterprise. Some states provide on line schooling classes that will assist you to entire pre

license needs. Just before joining serious estate organization people today should really fulfill some pre-license requirements. They ought to be of at least 19 yrs, be managed a proctored exam, have substantial faculty diploma or some equivalent to it, move a state test, have finished a minimum authorised training course.

Usually genuine estate training gives some tips to realize some true estate fundamental principles. They can effortlessly learn about possession transfer, actual estate regulation and math with the help of real estate coaching. They are taught how to offer to with actual estate transactions during their course. Authentic estate teaching allows them to have an understanding of the suggestions and methods of the real estate contracts. Men and women who want to sign up for some point out approved programs should have initial license.

Any one can be a productive authentic estate agent just after finishing real estate schooling. They can run a effective business enterprise only if they have terrific qualified behaviors, very good salesmanship and the enthusiasm to understand extra about genuine estate. Genuine estate enterprise involves good performing talent.

Persons can discover about genuine estate company with some associated books. They can also be part of some on-line courses that present info through Web. Today quite a few persons are building revenue in actual estate small business. Serious estate brokers really should be sort, well-informed, economical as effectively as trusted. They should really know the talent how to entice far more buyers. They can also just take some recommendation from the experienced serious estate brokers.

Real estate small business may perhaps be amazing small business but only thing that it demands serious estate teaching.

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The Difference Between Agents and Brokers

agents vs brokers

Just like everything else, real estate professionals come in all shapes, sizes, structures, and philosophies.  They may have ideas, strategies, and tactics that span from one end of the spectrum to the other.  But when you’re getting ready to hire someone to help you sell or buy what may potentially be the most valuable and expensive assets you’ll ever own, or to manage your real estate property management portfolio, it helps to understand some of the differences so you can make a good educated decision.  Although both agents and brokers can assist you with finding homes for sale, there are substantial differences between the two.

Agent vs. Brokers

To start from a simple perspective and work down, let’s compare the two basic types of real estate licenses… a real estate broker versus a real estate agent (sometimes also called a real estate salesperson).  Generally speaking, a real estate broker is an individual licensed by their state to negotiate a real estate transaction from start to finish, independently of anyone else.  A broker’s license is often the highest level of licensing one can obtain to transact real estate activity.  A broker can do just about anything, within the law, to acquire, contract, negotiate, and close any real estate purchase or selling transaction.

Difference Between Real Estate Agents and Brokers

agents vs brokersAs a real estate broker gets busier and busier, he or she might decide to hire real estate agents to assist him or her.  Real estate agents have a limited authority and are only licensed to act on behalf of an employing broker.  This means the sales agent may not be the highest person in your real estate chain of command.  A real estate broker can operate without any real estate agents, but real estate agents usually cannot operate without a real estate broker.  Sometimes, to make it easy to understand, I use an example of a doctor and a nurse.  Both professions are similar, but a nurse is almost always operating under the supervision of a doctor.  Both have different licenses, and both have different roles and responsibilities.  So if you ever experience difficulties with your agent (or nurse), you always have the supervising broker (or doctor) to go to for additional help.

The Relationship Between Real Estate Agents & Brokers

Many times buyers and/or sellers have a specific confusion when it comes to agent and broker relationships.  In the majority of sales or purchase transactions, a real estate agent may be the only person you ever see, the only person physically assisting you with your buying or selling transaction… but every agent will always have a supervising broker.  Clients just aren’t always aware there is a broker in the background providing supervision, advice, and the legal authority necessary for the agent to operate.  Now this doesn’t mean that a broker can’t do the same job as an agent; in fact, many times they do.  It’s just that there are more agents in the world than there are brokers, and depending on your particular state laws, a person usually has to work as an agent for a few years before they can get a broker’s license.

Different Types of Real Estate Brokers

Now, not to confuse matters worse, there are also two different positions a broker can fill within a real estate brokerage (or real estate company).   One is frequently referred to as a Managing Broker, and the other is referred to as an Associate Broker.  A Managing Broker is usually the person with the highest level of authority and is responsible for managing sales agents within their firm or brokerage.   A Managing Broker can employ both Sales Agents and Associate Brokers.  An Associate Broker, simply put, is a person holding a full broker’s license, but has chosen only to operate in the capacity of a sales agent.  An Associate Broker may have the exact same license as a Managing Broker (although in some states, the licenses may differ very slightly).  Associate Brokers just don’t bear the additional responsibility of supervision.  Just in the same way that a sales agent is acting as an extension of the managing broker, an associate broker is operating in the exact same capacity as a sales agent.

Different Types of Brokerage

Brokerages, or Real Estate Companies, are not all the same either.  Some brokers operate independently from large major firms, similar to how attorneys and doctors enter into “private practice”.  Other brokerages are comprised of one office, such as a mom-and-pop real estate office in your small hometown, while others may be regional or even national franchise firms.  Franchises, by nature, are not nation-wide companies.  They purchase the right to use a name, marketing materials and protocols.  Many times, franchises are usually small firms also.  Good examples of national real estate brokerage franchises are Weichert Realty, ReMax, or Century 21.  Be aware, in addition to real estate brokerages, there are also other types of companies who only specialize in advertising, lead generation, and promotion of others’ real estate companies.  Many people are often surprised to learn that companies like Zillow, RedFin, and Trulia are not real estate companies at all… they are, in a nutshell, advertising agencies who use data pulled from real estate multiple listing services (MLS’s) to spread the word about other company listings in exchange for marketing and advertising fees.

What the Hell?

Why would anyone choose to be an associate broker?  That’s a good question with many possible reasons, but it probably comes down to the associate broker simply not wanting to supervise or run business operations of the brokerage.  Maybe they got their broker’s license simply for personal achievement and never actually stepped into a management role.  Maybe they did work as a managing broker and just didn’t like it.  But the way real estate licenses work, you only move up, not down.  It’s a one-way street of sorts.  So in the event that someone gets a broker’s license, but doesn’t prefer the management role, they may choose to become an associate broker.  Real estate licenses don’t revert back down from broker to agent.  Once a broker, always a broker… but it’s up to the individual to decide what role they want to fill.

So in summary, it helps to know if the person sitting across from you (or next to you) at the negotiating table is a broker or an agent.  For more information on the differences between agents and brokers, please contact us at any time.

Facebook Advertising Demographics

FAcebook advertising

How powerful would it be to see the demographics and usage history of the second most traveled to website on planet earth? Well…You can. Facebook is the second most visited site in the world only behind Google. Those web statistics come from Alexa.

More Audience Attributes Than You Can Shake A Stick At

facebook purchase behaviorBecause Facebook was not created as community service, they have a business plan. That business plan is centralized around selling ads to the bazillions of users that live their life out on the social network. To make the ads as effective as possible, they provide a tremendous amount of user data in an effort to let the advertiser hyper target their exact audience. This data includes the stuff you would expect like location, age, what you “like”, Who clicks on ads, who you “follow” What time they click on ads and who you are “friends” with. They augment that basic info with a ton more. If you are advertising on Facebook, you can create an audience (to see your ad on their Facebook News Feed) that includes user information such as:

  • If they are thinking about moving
  • If they are looking for a new car
  • How much money they make yearly
  • What their net worth is
  • If and what charitable donations they make
  • What type of job they have
  • What online products they buy and how often
  • How many open lines of credit they have
  • What level of education they have
  • Relationship status such as recently married, recently divorced
  • How long they have lived at a certain location and if they are thinking about moving
  • Their homes value
  • If they rent or own their home
  • Do they have children
  • Are they expecting a child
  • Age of their children
  • Political affiliations
  • Have they started a new job
  • What type of media they consume and in what verticals
  • And a lot more!

What are the General Demographics of Facebook Users?

facebook Household income

Facebook allows advertisers to see all of the attributes of their users as a whole too. For instance:

  • 54% of the users on Facebook are Women
  • 48% of Facebook users are married
  • 32% of Facebook users are single
  • 17% of Facebok users are in a relationship
  • 62% of Facebook users have graduated college
  • 30% of Facebook users have high school listed as their highest education
  • The highest employment group on Facebook is Arts, Entertainment, Sports and Media at 17%
  • The average Facebook user has liked 19 pages
  • The average Facebook user has clicked on 11 Ads in the past 30 days
  • The average Facebook user has commented 7 times in the past 30 days
  • 45% of Facebook users only log on via mobile
  • 10% of Facebook users only log in on desktop
  • The highest income demographic for Facebook users is $50-$75,000 at 30%
  • 72% of Facebook users own their home
  • 25% of Facebook users only have 1 person in their household
  • 9% of Facebook users have 6 people living in their household
  • 58% of Facebook users use a credit card as their spending method
  • 74% of the above mentioned credit card users use Gas/Store credit cards

Facebook Advertising

facebook looking for a vehicalAt the end of the day, you can target just about anyone you can think of to run your Facebook ad in front of.  The trick to effective Facebook Advertising is not only targeting your audience, but delivering a quality landing page for the user to land on.

Facebook Advertising can be an extremely effective way to get your brand in front of your exact audience.



The Difference Between SEO and Digital Marketing

DIgital Marketing and SEO

DIgital Marketing and SEO

We are asked all the time:  What is the difference between SEO and Digital Marketing?  Truthfully, that is not an easy answer to give.  The definitions of SEO and Digital Marketing change on a regular basis, which makes defining the difference not an easy task.

What Is SEO?

SEO stands for Search Engine Optimization.  Historically SEO meant to have your website rank well in Google and other search engines for keywords that are important for your business.  For instance, if you own a car dealership that sell brand new Fords, you would want your website to be found for search terms such as “buy a new ford” or “ford cars for sale”.   If your website were to rank well for those search terms, upon end users putting those terms in Google or other search engines, your site would come up, thus you would get that traffic.  Historically that was all an SEO Company did.

How is SEO Done?

SEO is completed in a variety of ways.  There are many ways SEO techniques used to drive traffic.  To cover a few, a good SEO company will look over your websites structure to insure that it is Search Engine friendly.  Another common technique is to create back-links to your website using specific anchor tags.  Onsite SEO is where the specific webpage or blog post is optimized for Search Engine Optimization.  For instance, they may use specific keywords, use best practices for headers and create topic specific meta titles and meta descriptions.  Needless to say, SEO can become very complicated and this is only covering some of the most basic techniques.

Evolution of SEO

As previously stated, SEO was initially simply driving the traffic to your website.  Over time, SEO’s have expanded their skill-set to include:

Conversion Optimization

Tweaking the website to entice the end user to convert.  This may be to give their personal information, buy something or whatever the goal of the site is.

Content Marketing

Creating new and fresh content that attracts new users to the site.  This may be a new webpage, blog, whitepaper or product review.

Social Media Marketing

Using Social Media Platforms to generate traffic.  This may be done in the form of paid advertising or posting of unique content.

Search Engine Marketing (SEM)

Using Google Ad Words or another Pay Per Click campaign to drive paid traffic to the website.

What Is Digital Marketing?

Digital Marketing is the holistic marketing process of being online.  Here is Wiki’s definition of Digital Marketing.  Digital Marketing encompasses everything mentioned above but could ad additional marketing techniques such as:

Search Engine Optimization

see above

Search Engine Marketing

see above

Content Marketing

see above

Influencer Marketing

Having a major influencer refer to your website or blog on their website, blog or social media

Content Automation

Just what it sounds like.  Having content automatically generated

Campaign Marketing

Using a variety of marketing channels for one specific purpose such as selling a specific product

e-commerce Marketing

The marketing of an e-commerce site.

Social Media Marketing

See above

e-mail Direct Marketing

Using mass e-mails to drive traffic and sales

Display Advertising

Running advertising campaigns on peripheral websites that would contain your customer base


Content creation of a downloadable book that sells your product or service

and any marketing that my utilize other forms of digital media

So Whats the Difference Already?

Well, if you were to go by the historical definition of what SEO is, you could say that SEO is one part of Digital Marketing.  The truth is, if you speak to many SEO Companies today, you will quickly find that they perform most of the tasks laid out under Digital Marketing.  Since SEO is an ever-changing and pretty technical industry, any SEO firm that has been around for a while has had to adapt and change.  They may have started specifically in SEO buy as the world changed so did they.  Although most SEO businesses may market themselves as an SEO company, they will be able to provide a variety of Digital Marketing Services.  The real question is where is there strong suite?  Just because someone claims to be able to run social media campaigns doesn’t mean they have a lot of experience in that field.

In Conclusion

With technology advancing at lightning rates, for any SEO company to survive requires them to be proficient in converting users on the website and a variety of ways to get people to the website.  Simply having someone rank well for certain keywords doesn’t put money in their clients pockets—-having people buy their goods or services does.  In many instances, their target customer may be more apt to be on social media or more willing to click on an e-mail campaign.  In today’s word, and SEO Company should provide the same services as a Digital Marketing Company.  What you will find is that they may still market themselves as a Search Engine Optimization company specifically because those keywords attract more customers!

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