No Marketing Better Than Beats

Beats Headphones – More Marketing than Innovation

Beats by Dre is now as ubiquitous as the iPhone. Dr. Dre and his associates struck gold when they took the world of headphone manufacturing by storm and reinvented the way headphones were marketed to consumers.

Andre Romelle Young, who is recognized by hip-hop fans worldwide as Dr. Dre. He was a founding member of the rap group N.W.A and the Death Row Records label. Dr. Dre, along with his colleague Jimmy Iovine, former Interscope Geffen A&M Records chairman, founded Beats in 2006 with partner, Monster Cable.

Beats Skirt Olympic Advertisement Prohibitions

The first headphones to reach the market were the Beats by Dr. Dre Studio in late 2008. In the early days of Beats, Dre and Iovine teamed up with popular musicians and athletes to market their products by giving away their headphones to celebrities and other consumer influencers.

beats by dre studio headphonesIn 2008 Dr. Dre gave a pair of studio headphones to Lebron James. Lebron liked them so much he asked for 15 more pairs, and he gave them to his fellow American athletes at the 2008 Beijing Olympics. This move allowed the policy of prohibiting nonofficial advertisers from advertising during the Olympics to be bypassed, thus giving free worldwide advertising to the Beats headphones.

Branding and Design Drive Success

Easily recognized by their assortment of bright colors and a prominent logo while being worn by the likes of Lebron James, Kanye West, Michael Phelps, and Fergie, BeatsTM quickly became a fashion status symbol that drove the brand on the path to success.

The new sensation soon generated a reported $1 billion between 2010 and 2012. Despite the lack of innovation, Beats by Dre continued to dominate the market by selling 59% of the high-end headphones being sold. In 2012 Beats produced advertisements that were trendy, cutting edge, and on point.

When Robin Thicke released his hit single “Blurred Lines,” Iovine bought the rights to use the song in an ad, and then persuaded Thicke to shoot an ad for Beats Pill in the format of the music video–within five days of the original shoot.

Not long after that Will.i.am released “Scream and Shout,” which featured samples from Brittany Spears and was used as the theme song in the commercial for Beats by Dre Color. This television ad played for two weeks before Black Friday and on Thanksgiving Day football games.

In addition to a solid traditional and guerrilla advertising, the success of the company can also be traced to the Social media sphere as soon as they started, directly influencing customers with YouTube, Facebook and Twitter. Yet even throughout social media, celebrity endorsements are always at the core of the Beats enterprise.

Despite audio quality that is substandard to other high-end headphones, including headphones that sell for less money. Beats still has a quarter of the $1.8 billion headphone market and sells more than half the “premium” headphones sold in 2014.

Beats Enters New Markets

Beats has been on the market for almost a decade and is still going strong, steadily introducing new audio products. Recent offerings include the Beats Pill (a Bluetooth-enabled speaker) and a larger model of the Beats speakers. On top of the original Studio headphone, they have created new wireless headphones and earphones, keeping true to their $150-$400 price tag.

Beats are pop culture phenomena fueled by the consumer-driven market of middle-class America. In less than a decade, a new powerhouse in the electronic speaker market was created. Despite lawsuits filed against them by Bose and Monster Cable, both cases ended badly for the companies when Beats’ metaphorical big brother Apple stepped in and stopped the sale of the company’s products or terminated their contract for making Apple exclusive products.

These lawsuits stand only to strengthen the name of Beats and what they stand for quality bass and music. The creator, Dr. Dre, wants people to “hear what the artists hear, and listen to the music the way they should: the way I do.” He has given both his audience and consumers a noise-cancelling $400 headphone like the true altruist he is.

In addition to having a lineup of personal headphones, Beats audio is now being installed into cars and laptops. The 2012 Chrysler 300S luxury vehicles included a 10-speaker Beats sound system, which has also been included in models from Fiat Chrysler automobiles to Dodge and FIAT.

The Beats Brand

The Beats brand hasn’t stopped at just making a headphone empire, they went headfirst into the tumultuous prospects of a music-streaming program called Beats music. On paper, it’s a risky move, considering the surplus of music streaming services already available from Pandora to Spotify and even to YouTube music. Although the service already has thousands of monthly paying users, the sensation just keeps growing with no signs of slowing down. What could be next for this massive brand? A takeover of Apple? Their own phone brands? The sky is truly the limit for this pop-culture-fueled phenomenon in the new era of technology.

Through corporate marketing, HTC and Apple have owned shares of the company since August 1, 2014, when Apple bought Beats for a $3 billion cash and stock deal. The audio product producer, Beats Electronics, is a subsidiary of Apple Inc., and is headquartered in Culver City, California,

Facebook Advertising Demographics

FAcebook advertising

How powerful would it be to see the demographics and usage history of the second most traveled to website on planet earth? Well…You can. Facebook is the second most visited site in the world only behind Google. Those web statistics come from Alexa.

More Audience Attributes Than You Can Shake A Stick At

facebook purchase behaviorBecause Facebook was not created as community service, they have a business plan. That business plan is centralized around selling ads to the bazillions of users that live their life out on the social network. To make the ads as effective as possible, they provide a tremendous amount of user data in an effort to let the advertiser hyper target their exact audience. This data includes the stuff you would expect like location, age, what you “like”, Who clicks on ads, who you “follow” What time they click on ads and who you are “friends” with. They augment that basic info with a ton more. If you are advertising on Facebook, you can create an audience (to see your ad on their Facebook News Feed) that includes user information such as:

  • If they are thinking about moving
  • If they are looking for a new car
  • How much money they make yearly
  • What their net worth is
  • If and what charitable donations they make
  • What type of job they have
  • What online products they buy and how often
  • How many open lines of credit they have
  • What level of education they have
  • Relationship status such as recently married, recently divorced
  • How long they have lived at a certain location and if they are thinking about moving
  • Their homes value
  • If they rent or own their home
  • Do they have children
  • Are they expecting a child
  • Age of their children
  • Political affiliations
  • Have they started a new job
  • What type of media they consume and in what verticals
  • And a lot more!

What are the General Demographics of Facebook Users?

facebook Household income

Facebook allows advertisers to see all of the attributes of their users as a whole too. For instance:

  • 54% of the users on Facebook are Women
  • 48% of Facebook users are married
  • 32% of Facebook users are single
  • 17% of Facebok users are in a relationship
  • 62% of Facebook users have graduated college
  • 30% of Facebook users have high school listed as their highest education
  • The highest employment group on Facebook is Arts, Entertainment, Sports and Media at 17%
  • The average Facebook user has liked 19 pages
  • The average Facebook user has clicked on 11 Ads in the past 30 days
  • The average Facebook user has commented 7 times in the past 30 days
  • 45% of Facebook users only log on via mobile
  • 10% of Facebook users only log in on desktop
  • The highest income demographic for Facebook users is $50-$75,000 at 30%
  • 72% of Facebook users own their home
  • 25% of Facebook users only have 1 person in their household
  • 9% of Facebook users have 6 people living in their household
  • 58% of Facebook users use a credit card as their spending method
  • 74% of the above mentioned credit card users use Gas/Store credit cards

Facebook Advertising

facebook looking for a vehicalAt the end of the day, you can target just about anyone you can think of to run your Facebook ad in front of.  The trick to effective Facebook Advertising is not only targeting your audience, but delivering a quality landing page for the user to land on.

Facebook Advertising can be an extremely effective way to get your brand in front of your exact audience.

 

 

The Difference Between SEO and Digital Marketing

DIgital Marketing and SEO
DIgital Marketing and SEO

We are asked all the time:  What is the difference between SEO and Digital Marketing?  Truthfully, that is not an easy answer to give.  The definitions of SEO and Digital Marketing change on a regular basis, which makes defining the difference not an easy task.

What Is SEO?

SEO stands for Search Engine Optimization.  Historically SEO meant to have your website rank well in Google and other search engines for keywords that are important for your business.  For instance, if you own a car dealership that sell brand new Fords, you would want your website to be found for search terms such as “buy a new ford” or “ford cars for sale”.   If your website were to rank well for those search terms, upon end users putting those terms in Google or other search engines, your site would come up, thus you would get that traffic.  Historically that was all an SEO Company did.

How is SEO Done?

SEO is completed in a variety of ways.  There are many ways SEO techniques used to drive traffic.  To cover a few, a good SEO company will look over your websites structure to insure that it is Search Engine friendly.  Another common technique is to create back-links to your website using specific anchor tags.  Onsite SEO is where the specific webpage or blog post is optimized for Search Engine Optimization.  For instance, they may use specific keywords, use best practices for headers and create topic specific meta titles and meta descriptions.  Needless to say, SEO can become very complicated and this is only covering some of the most basic techniques.

Evolution of SEO

As previously stated, SEO was initially simply driving the traffic to your website.  Over time, SEO’s have expanded their skill-set to include:

Conversion Optimization

Tweaking the website to entice the end user to convert.  This may be to give their personal information, buy something or whatever the goal of the site is.

Content Marketing

Creating new and fresh content that attracts new users to the site.  This may be a new webpage, blog, whitepaper or product review.

Social Media Marketing

Using Social Media Platforms to generate traffic.  This may be done in the form of paid advertising or posting of unique content.

Search Engine Marketing (SEM)

Using Google Ad Words or another Pay Per Click campaign to drive paid traffic to the website.

What Is Digital Marketing?

Digital Marketing is the holistic marketing process of being online.  Here is Wiki’s definition of Digital Marketing.  Digital Marketing encompasses everything mentioned above but could ad additional marketing techniques such as:

Search Engine Optimization

see above

Search Engine Marketing

see above

Content Marketing

see above

Influencer Marketing

Having a major influencer refer to your website or blog on their website, blog or social media

Content Automation

Just what it sounds like.  Having content automatically generated

Campaign Marketing

Using a variety of marketing channels for one specific purpose such as selling a specific product

e-commerce Marketing

The marketing of an e-commerce site.

Social Media Marketing

See above

e-mail Direct Marketing

Using mass e-mails to drive traffic and sales

Display Advertising

Running advertising campaigns on peripheral websites that would contain your customer base

e–books

Content creation of a downloadable book that sells your product or service

and any marketing that my utilize other forms of digital media

So Whats the Difference Already?

Well, if you were to go by the historical definition of what SEO is, you could say that SEO is one part of Digital Marketing.  The truth is, if you speak to many SEO Companies today, you will quickly find that they perform most of the tasks laid out under Digital Marketing.  Since SEO is an ever-changing and pretty technical industry, any SEO firm that has been around for a while has had to adapt and change.  They may have started specifically in SEO buy as the world changed so did they.  Although most SEO businesses may market themselves as an SEO company, they will be able to provide a variety of Digital Marketing Services.  The real question is where is there strong suite?  Just because someone claims to be able to run social media campaigns doesn’t mean they have a lot of experience in that field.

In Conclusion

With technology advancing at lightning rates, for any SEO company to survive requires them to be proficient in converting users on the website and a variety of ways to get people to the website.  Simply having someone rank well for certain keywords doesn’t put money in their clients pockets—-having people buy their goods or services does.  In many instances, their target customer may be more apt to be on social media or more willing to click on an e-mail campaign.  In today’s word, and SEO Company should provide the same services as a Digital Marketing Company.  What you will find is that they may still market themselves as a Search Engine Optimization company specifically because those keywords attract more customers!