FAcebook advertising

Facebook Advertising Demographics

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How powerful would it be to see the demographics and usage history of the second most traveled to website on planet earth? Well…You can. Facebook is the second most visited site in the world only behind Google. Those web statistics come from Alexa.

More Audience Attributes Than You Can Shake A Stick At

facebook purchase behaviorBecause Facebook was not created as community service, they have a business plan. That business plan is centralized around selling ads to the bazillions of users that live their life out on the social network. To make the ads as effective as possible, they provide a tremendous amount of user data in an effort to let the advertiser hyper target their exact audience. This data includes the stuff you would expect like location, age, what you “like”, Who clicks on ads, who you “follow” What time they click on ads and who you are “friends” with. They augment that basic info with a ton more. If you are advertising on Facebook, you can create an audience (to see your ad on their Facebook News Feed) that includes user information such as:

  • If they are thinking about moving
  • If they are looking for a new car
  • How much money they make yearly
  • What their net worth is
  • If and what charitable donations they make
  • What type of job they have
  • What online products they buy and how often
  • How many open lines of credit they have
  • What level of education they have
  • Relationship status such as recently married, recently divorced
  • How long they have lived at a certain location and if they are thinking about moving
  • Their homes value
  • If they rent or own their home
  • Do they have children
  • Are they expecting a child
  • Age of their children
  • Political affiliations
  • Have they started a new job
  • What type of media they consume and in what verticals
  • And a lot more!

What are the General Demographics of Facebook Users?

facebook Household income

Facebook allows advertisers to see all of the attributes of their users as a whole too. For instance:

  • 54% of the users on Facebook are Women
  • 48% of Facebook users are married
  • 32% of Facebook users are single
  • 17% of Facebok users are in a relationship
  • 62% of Facebook users have graduated college
  • 30% of Facebook users have high school listed as their highest education
  • The highest employment group on Facebook is Arts, Entertainment, Sports and Media at 17%
  • The average Facebook user has liked 19 pages
  • The average Facebook user has clicked on 11 Ads in the past 30 days
  • The average Facebook user has commented 7 times in the past 30 days
  • 45% of Facebook users only log on via mobile
  • 10% of Facebook users only log in on desktop
  • The highest income demographic for Facebook users is $50-$75,000 at 30%
  • 72% of Facebook users own their home
  • 25% of Facebook users only have 1 person in their household
  • 9% of Facebook users have 6 people living in their household
  • 58% of Facebook users use a credit card as their spending method
  • 74% of the above mentioned credit card users use Gas/Store credit cards

Facebook Advertising

facebook looking for a vehicalAt the end of the day, you can target just about anyone you can think of to run your Facebook ad in front of.  The trick to effective Facebook Advertising is not only targeting your audience, but delivering a quality landing page for the user to land on.

Facebook Advertising can be an extremely effective way to get your brand in front of your exact audience.